We're a good match if you need
Brand Platform
Find the purpose, mission, and values
Craft a resonating brand promise
Get a brandbook for consistency
Strategy
Discover persona & target audience
Create a sexy & versatile name
Draw an enticing brand story
Perfomance
Level-up your in-house creative team
Launch a brand/product to market
Build visual & verbal identity
CO-FOUNDED
BRAND + MARKETING STRATEGY
WORN MANY HATS
SOMOS 55 was a project that represented collaborative growth, with the number 55 embodying Brazilian design. All the goods and projects were proudly produced by local sewing cooperatives in the São Paulo capital region. The project started as a side hustle in 2013 and grew into a full-time business by 2019.
A brand manifesto. Concept | Script | Production | Modelling | Research
Keynote speaking at Perestroika School.
A brand showcase video for a paid partnership with Bradesco
Brand spokesperson | Strategy
A collab collection with Japas, a woman-led Brazilian brewery.
Concept | Partnership | Strategy
COLLABORATIVE
WATERPROOF
RECYCLED
TEAR-PROOF
LOCAL-SEWED
An earned media that boosted sales and brand awareness at the peak of Buzzfeed hype.
A stealthy laptop case featured in the heart of São Paulo downtown, one of the busiest areas of the country.
Concept | Production | Modelling
Managing a lean operation, I handled multiple creative tasks, brand strategy, PnL management, gaining valuable generalist experience.
Wearing various hats for 7 years, I delved into the entrepreneurial spirit, focusing on D2C and B2B sales with over 90% growth in 2019, collaborating with clients like Kayak and Nubank.
PRODUCT MARKETING
CREATIVE COORDINATION
GO-TO-MARKET PLANNING
PROJECT MANAGEMENT
STAKEHOLDER MANAGEMENT
Launched Nubank Crypto product experience, achieving the year's acquisition OKR in just 2.5 weeks
(1 million of clients)
Nubank was founded with a mission to eliminate the complexities of the financial system and empower individuals with control over their own money.
With a vision to accompany wherever money flows, Nubank Cripto was introduced to simplify the crypto space, aiming to democratize access for over 80 million Brazilians, and eventually expand this realm to other Latin American countries.
A Google Trend results points the peak of interest for the word "Cripto" in Brazil as a search result.
PROBLEMS
Cryptocurrency Boom
In 2021, the topic of cryptocurrencies became a daily trend, instilling a widespread 'fear of missing out' (FOMO) among the public. A significant number of clients were turning to competitor platforms for solutions.
High Interest, Low Awareness
The hype around cryptocurrencies attracted thousands of interested individuals who lacked an understanding of the risks and basic concepts associated with them.
Understanding the Audience
With a broad audience and a product full of novelties, identifying the main pain points and motivations of the personas was crucial to create effective audience segmentation, messaging, and narratives, while mitigating potential risks to the brand.
Source #1
WHAT WE GOT
Earned Media
The innovation of providing a seamless experience, tailored to the realities of different segments, garnered attention from national and international news outlets, such as Nasdaq and Reuters. It also sparked positive conversations on social media.
Access
Access played out with two factors a) accessible, easy-to-understand educational content about cryptocurrencies,
b) the lowest fees in the market. Relevant pains of the user research's findings implemented in the product and marketing.
OKR Achieved in a Month
We surpassed the product's primary business and marketing goal by acquiring over 1 million crypto clients in less than a month by segmenting only the to existing clients.
BRAND STRATEGY
PROJECT MANAGEMENT
CREATIVE BRIEF
RESEARCH
REGIONAL PR CAMPAIGN
At baraka, a Series A fintech, increased brand awareness across 6 countries in the Middle East while building the brand platform.
baraka is a Y-combinator and commission-free investment app that allows users to invest in over 6,000 U.S. stocks and ETFs without a minimum investment amount. The Robinhood-like startup operates in the Dubai, with plans for expansion across the Middle East. In 2022, baraka secured $20 million in a Series A funding round led by Valar Ventures.
Market competitive landscape | brand persona development after several 1:1 interviews and survey | Value purpose mapping
Investing in the Gulf can be a nasty and confusing experience with generic promise, complex terminology, and full of suspicious firms. baraka plays a challenging role in empowering people achieve their financial freedom by providing a clear app interface, educational investment content, and making their decisions easier.
Digital investing is a brand new world to GCC citizens.
To build trust and self-identification, we created the brand photoshoot with diverse local models.
Defining the concept, hiring photographers, and picking the wardrobe were some of the hands-on tasks I experienced. It's vital to mention the extra effort to aprove two women to the casting as social representatives
It was a very interesting job for social and cultural fast deep dive that happily came out better than expected;)
Rafael Venturacci, CEO at ScoreApp.io
"In my career, I've met many skilled individuals, but Kadu Nakashima is a Branding professional who truly stands out. He's got a unique ability to blend strategy and tactics, transforming a branding vision into reality with authenticity and personal touch. It’s a rare and genuine talent."
BRAND STRATEGY
PROJECT MANAGEMENT
CREATIVE BRIEF
RESEARCH
GO-TO-MARKET
STAKEHOLDER MANAGEMENT
NAMING
PORTFOLIO
At Liv Up, I have developed from-zero-to-one the first Liv Up sub-brand as part of dark kitchen strategy portfolio.
Liv Up Salad Stories brings the freshness of organic, local ingredients into salad bowls created by chefs for busy city dwellers.
The Salad Stories brand platform strengthens the master brand Liv Up core values while stretching it to a healthy delivery-oriented audience and growing as a business.
From local farms to the table. My roles focused on creating the brand from bottom-up business development and crafting the go-to-market campaign along with the high stakeholders and the creative team. We went from zero to one in 6 months, from nada to delivery covering 100% of the audience geolocation.
