Facilitation, Brand & Business Strategy & Storytelling
Shaping Ideas into Brands.
Turning Products into Stories.
Creative minds often have too many good ideas—but not enough structure to bring them to life. That’s where I come in. With over a decade of experience in brand strategy, product marketing, and facilitation, I help you translate your vision into a brand people believe in. Together, we build clarity, alignment, and structure—so you can focus on creating, launching, and evolving with confidence.
Strategy in Action.
Facilitation with Purpose
I partner with creative businesses, founders, and teams to co-create brand clarity, product positioning, and go-to-market strategies. My approach blends strategic thinking with facilitation tools to align stakeholders, unlock creativity, and move faster toward meaningful outcomes.
Mentorship
1:1 sessions to take level up your business
Brand Design
Narrative, positioning, messaging, and identity design
Facilitation
Workshops, sprints, and decision-making support
A step forward about me
Creative collaborator
I'm about teamwork, diverse viewpoints, and creating better results together. In and out of work, I join other forces to better paddle in the same direction. I believe in the power of facilitation: the collective intelligence.
Truth seeker
The purpose of things drives my curiosity and creativity. I naturally dive into subjects to get the whole picture. That's why I'm proud of my industry-agnostic career.
Entrepreneurial spirit
Making things better is part of my essence. Either finding opportunities for products and brands, offering a new perspective or creating prototypes, I connect the dots to combine things, resources, and efforts for better efficiency.
Strategic driver
Weird to say it, but I enjoy exploring my vision and strategic-thinking. I innately mix intuition and analytical skills to get the whole picture quickly, point direction and build bridges between people.
Sustainable hard worker
My focus goes well for 3-4 hours max, then I need to go for a recharging activity like a breezy walk, an inspiring chat, or a cup of matcha before getting back l. I figured it out, and it makes me feel smart when I follow it consciously. Are you like that too?
Born in Brazil. Trained by global challenges.
I'm a facilitator & strategist with 15+ years of experience in brand and product strategy, working with startups, creative businesses, and global brands. From launching Nubank's new products to develop tech brand strategies in Brazil and the UAE, I’ve helped ideas become reality—and built a few of my own along the way.
I also co-founded a lifestyle brand (SOMOS 55), ran a mental health podcast during my sabbatical, and currently create content on PAPO POSSÍVEL (in 🇧🇷) personal development, live in Spain, working remotely while exploring creative ways of living and working.