Co-founding a lifestyle brand to grow collaboratively and showcase Brazilian creativity.

Overview
- Objective & Context: Transformed a personal side project into a recognized lifestyle brand in Brazil, focusing on community engagement and sustainable practices.

Your Role & Skills
- Position: Co-founder, brand lead.
- Key Skills: User interview, Sales, Research & Insights, Workshop Facilitation, Collaboration, Positioning, Casting, Concept, Negotiation, Digital Marketing, Integrated Campaigns, Influencer Marketing, Paid partnership.

Strategy & Results
- Approach: Developed a cohesive brand identity and engaged in strategic partnerships with international brands like SumUp, Heineken Group, and Nubank to enhance visibility and credibility.

Outcomes:
- Grew DTC sales at 91% YOY with SEO strategy, new website, and paid ads
- Expanded B2B sales by over 90% in YOY, collaborating with brands such as Kayak, Nubank, Eisenbahn, VTEX, and Dupont.
- Managed Influencer marketing campaigns that increased media mention on Buzzfeed and speak at events.

Reflection
- Leading a brand as an entrepreneur has been one of the most challenging experiences in my life. It’s like a blank canvas, where I have to solve unexpected problems every day. It has been valuable to exchange experiences with other entrepreneurs and to trust in the brand strategy as my guiding force.