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Launching the crypto experience at the largest LATAM digital bank
Product Marketing Manager
Product Marketing Manager
Objective & Context:
Led the Nubank Crypto product positioning and GTM plan to help young investors make informed decisions on crypto.
Role & Skills
- Product Marketing Manager
- Creativity, Research & Insights, Presentation, Collaboration, Value Proposition, Stakeholder Management, Positioning, Go-to-market planning, and 360 Integrated campaign coordination.
Strategy & Results
- Approach: Translated consumers’ insights into product positioning to define a people-centric go-to-market plan, then coordinated its execution between several teams.
- Outcomes: Acquired 1 million customers in under a month, reaching the OKR 5 months ahead of forecast.
Reflection
- Learned how a coherent product-led GTM plan can significantly impact consumer decision-making by reducing cognitive processing.
