Inspiring the world to eat better and healthier with Jamie Oliver

Overview
- Objective & Context: Sadia aimed to inspire healthier eating habits by partnering with Jamie Oliver to educate kids, adults, and chefs about sustainable ingredients and innovative cooking methods.

Role & Skills
- Position: Digital Campaign Strategist
- Key Skills: Channel strategy, narrative, research, messaging, strategic thinking, social media, influencer strategy.

Strategy & Results
- Approach: Led a comprehensive digital campaign to raise awareness of the brand partnership, effectively communicate the new brand positioning, and differentiate Sadia in the market.

- Outcomes:
- Enhanced brand perception and consideration among target audiences, as evidenced by positive feedback and increased engagement on digital platforms.
- Successfully expanded the brand’s audience to new niches, aligning with the sustainable and health-focused messaging promoted by Jamie Oliver.

Reflection
- Learned how leveraging a well-known celebrity can significantly enhance brand perception and facilitate entry into new market segments. This experience underscored the importance of authentic partnerships in redefining brand positioning.